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Journey and Cross Sell Manager (Maternity cover)

  • Location: remote, UK
  • Salary: £38,000
  • Hours: full time (35 hours per week)
  • Contract type: 12 months fixed term (end date 15 September 2025)
  • Application deadline: Sunday 23 June, midnight
  • Interview Dates: Thursday 4 and Friday 5 July 2024

Please ensure you attach a copy of your cover letter when you apply

Who we are

About RNID

We are RNID: the national charity supporting the 12 million people in the UK who are deaf, have hearing loss or tinnitus.

Together, we will end the discrimination faced by our communities, help people hear better now and fund world-class research to restore hearing and silence tinnitus.

We work with communities and partners across industry, government, charity, education and more to change life for the better.

RNID has a proud history and big ambitions. We’re focused on making the greatest impact possible across the whole of the UK. We champion the latest technology and the opportunities it brings. We also know the value of a friendly face in local communities to support people where they need it most.

Join our team

At RNID we have big, ambitious plans to make real impact for our communities. To do that, we need the right people in our team.

We are a remote working organisation, with colleagues based across the UK in locations from Cornwall to the Scottish Highlands and everywhere in between. We come together in person three times a year for our Staff Summits, inspirational events for sharing skills and ideas, hearing from external speakers and spending quality time with colleagues. Working in this way, we bring together the best of digital and in-person working in a modern, progressive organisation. We know our colleagues have responsibilities and interests outside work and we want to support that, which is why we offer a sector-leading flexible working policy to all our staff from day one.

Our values are at the heart of how we work and communicate with each other, and the outside world. We strive to be an organisation that is connected, insightful, curious and passionate in everything we do.

Does that sound like a good fit? If so, we can’t wait to hear from you…

What you will be doing

The Journey & Cross Sell Manager is responsible for developing and delivering rich supporter journeys, primarily across email, that deepen the relationship between RNID and our incredible supporters.

You will:

  • Build, design and deliver supporter journeys that engage audiences and encourage them to take actions, such as donating
  • Work closely with colleagues in Marcomms and Fundraising to develop journeys tailored to donor types and audience segments
  • Work closely with the Digital team to build journeys in Microsoft Dynamics
  • Draft journey content plans and write journey content
  • Maintain oversight of journeys and email across the charity, ensuring supporters receive communications that are timely, relevant and effective
  • Monitor data briefs
  • Track journey data and results, making recommendations to optimise their performance
  • Oversee the schedule for refreshing journey content and briefing into the Content team 
  • Write up key processes relating to journeys and cross sell and following project delivery processes


You are an experienced professional, passionate about developing supporter or customer journeys that build loyalty and engage and inspire people to take action. You are excited by the idea of being part of a team that strives to build relationships with supporters, moving them to become advocates for people who are deaf, have hearing loss or tinnitus. You thrive in an organisational culture where agile ways of working, collaboration and a digital environment are the norm.

Essential skills

Experience developing supporter or customer journeys, especially over email

Experience using a CRM to build and send emails (Microsoft Dynamics desirable)

Strong communication and copywriting skills

Experience managing projects

Experience using data and insight, such as email analytics

Experience using the Microsoft Office package

Desirable skills

Experience of the charity sector and an understanding of different charity audiences, particularly in fundraising

Understanding of GDPR/PECR

What we can offer you

  • 28 days annual leave plus all bank holidays
  • Plus 2 wellbeing days for extra flexibility
  • Sickness benefit entitlement from day 1
  • Fully remote working with no core hours
  • £26 remote working allowance every month
  • In person whole staff conferences a year
  • Pension scheme with 4% employer contribution
  • Employee assistance programme that provides counselling sessions
  • Additional benefits for maternity, paternity and adoption
  • Hospital Saturday Fund health benefit 
  • Access to a discounted event ticketing platform

Our commitment to diversity 

We are committed to supporting our staff including making reasonable adjustments.  If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss the options with you.  

Disability Confident 

Disability Confident is a government scheme designed to encourage employers to recruit and retain disabled people and those with health conditions. It has replaced the previous Two Ticks Positive About Disabled People scheme that you may have heard of. 

It is important to note that in certain recruitment situations such as high-peak times, the employer may need to limit the overall numbers of interviews offered. This will include the number of interviews offered to disabled people that meet the minimum criteria for the job.

Please ensure you attach a copy of your cover letter when you apply

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